A distinguished marketing and branding leader, Mohammed J. Basrawi brings over 16 years of extensive experience cultivated across sectors such as education, real estate, FMCG, hospitality, and sports. In his current role as General Manager of Marketing Communications & Content (MARCOM & Content) for the Saudi Pro League (SPL), Mohammed spearheads initiatives to enhance the league’s profile, reputation, content strategy, and audience engagement. He has been instrumental in building the MARCOM & Content departments from the ground up, shaping comprehensive marketing strategies, establishing brand guidelines, executing digital campaigns, and bolstering media relations.
Before joining SPL, Mohammed directed the Internal Transformation Management Office at the Ministry of Sport (2020-2024), where he successfully orchestrated a major organizational transformation aligned with the Ministry’s evolving mandate, leveraging his expertise in strategic communication and branding. His prior experience includes significant contributions at Emaar, The Economic City (KAEC) between 2018 and 2020, where he held pivotal roles in tourism, retail, leisure marketing, and destination management.
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