An accomplished brand and marketing strategist with 20 years of extensive experience in multiple connected domains, including advertising, digital transformation, media, journalism, music and production.
Over the course of his career, Omar assumed many exciting digital transformation and regional marketing and advertising leadership roles that helped shape, build, commercialize and scale successful businesses and revenue streams for clients across the MENA region.
Empowered with two media degrees (one of which is a Master’s degree from the University of Miami), Omar currently spearheads Kijamii Saudi Arabia as Managing Director as part of the agency’s accelerated regional expansion.
Prior to that, Omar served as strategy and creative lead for our brand and advertising business, leading a 50-person cross-operational team of account managers, planners, and creatives from across the spectrum.
During that time, Omar led on and worked with some of the biggest international, regional and local brands including Bytedance/Tiktok, Google, P&G (multiple brands), RB, Pepsico, and many others, leading mostly on integrated strategy building.
