Resident of the Middle East, fueled by karak, chaos, and creative ambition. For the past 10 years, Dubai has been my playground, battleground, and launchpad, where I’ve led work that’s shifted culture, challenged norms, shaped laws, and occasionally just made people smile.
This year, I’m proud to serve as an on-site juror for D&AD’s prestigious PR Category, joining global industry leaders to celebrate the boldest ideas in the business.
As Founder and Executive Creative Director of LION (Brutally Creative), I’ve built a rebel agency in collaboration with the ex-CEO of BBDO MENA. In just six months, we’ve grown into a 10-strong force working with brands like Volvo Middle East and the region’s largest bank, FAB, expanding across the GCC and rewriting the rules as we go.
This year, we also launched the first-ever AI-generated ad for Volvo in Saudi Arabia. Bold move. Brutal execution.
With over 150 international awards—including a Cannes Lions Grand Prix, D&AD Pencils, One Show, Clio, ANDYs, and Dubai Lynx—I’ve been lucky to see my work on the biggest global stages.
Before LION, I sharpened my teeth at Grey & AKQA Dubai, IMPACT BBDO, Memac Ogilvy, and TBWA across Dubai and Amsterdam—crafting campaigns for Toyota, Adidas, KFC, Dubai Tourism, and Lexus. Always chasing ideas that punch above their weight.
